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Children bombarded with betting adverts during World Cup

A screengrab of an advert that was shown during the World Cup. Categories of ads shown during ITV's World Cup coverage and their combined duration A government review of gambling regulation published earlier this year shied away from suggesting curbs on gambling adverts, citing insufficient evidence that adverts for betting were causing harm to children and vulnerable people. But Labour’s deputy leader, Tom Watson, and the charity GambleAware said this was partly due to a lack of funding for research into gambling adverts since they were deregulated in 2007, under Tony Blair’s government. “One of the only downsides to this brilliant World Cup has been the bombardment of gambling advertising on TV and social media that thousands of children will have been exposed to,” said Watson. “With an estimated 25,000 children under 16 addicted to gambling, there is nowhere near enough work being done to study the effects of this advertising. “Instead of confronting this issue in the most recent gambling review, the government has turned a blind eye. In doing so they’ve let our children down.” Watson added that Labour would impose a mandatory levy on the industry to fund increased research, education and treatment of gambling addiction and the effects of advertising. GambleAware, funded via a voluntary levy on gambling firms of 0.1% of revenue, has backed a mandatory tax because it does not receive enough money to fund research and treatment for problem gamblers, estimated to number more than 400,000 in the UK. It has only recently commissioned the first major piece of research, conducted by the University of Stirling and Ipsos Mori, into the effects of gambling ads being deregulated more than 10 years ago. The studies are not due to be complete until next year. The GambleAware chief executive, Marc Etches, said: “In the absence of evidence, the concern is that this is an adult activity and young people are growing up with it being normalised.